Communication

Communicating science can be challenging, but not for our Communication team. We all know the saying: "If something is not communicated, it doesn't exist." That’s why our team focuses on developing ideas, planning, organising, and coordinating both internal and external communication for our institution, ensuring that information about what we do reaches everyone.

They contribute to our visibility by following established regulations and procedures, and play an active role in positioning our brand as a solid and reputable R&D institution. How? Through an approach focused on five main components: content, design and multimedia, events, participation in communication working groups, and dissemination of national or European projects, as well as translation. The Communication team ensures that scientific communication gets the attention it deserves, fostering stronger bonds with civil society and fighting misinformation.

Team Members

Team Leaders

Joana Desport Coelho

Service Manager

Is a member of the Communication Service of INESC TEC since 2015. Since June 2021 is the Head of the Communication Service. Until then, she was in charge of the press relations of the institution (until the end of 2019), led work packages of Communication, Dissemination and Exploitation of results in some European projects in the energy area – actions that she continues to develop nowadays – namely in projects such as InterConnect, UPGRID, FEEdBACk, GReSBAS, etc. She holds a bachelor’s degree in communication science: Journalism, Public Relations and Multimedia (with specialization in Press Relations) from the Faculty of Arts of the University of Porto, a master’s degree in Marketing and Strategic Management from the School of Economics and Management of the University of Minho and is a PhD candidate in Management (with specialization in Marketing and Strategy) of the Faculty of Economics of the University of Porto. Before joining INESC TEC, she worked at a communication agency, in research projects at the university and in a pharmaceutical distribution company, as a communication manager.

Sofia Maciel

Service Manager

Sofia holds a Master’s degree in Communication Sciences from the Faculty of Arts of the University of Porto. She has been working in communication over the past ten years, embracing different challenges and areas, such as journalism, PR, content production or social media management.

Before joining INESC TEC Comms Team in 2021, Sofia was responsible for managing Communication at Fórum Oceano, the Portuguese Blue Economy Cluster. She took over the coordination of corporate communication and managed communication and dissemination activities of several national and European projects funded under different funding mechanisms and programs.

At INESC TEC, Sofia manages several activities related to content production, being responsible for the Podcast Science Bits. She is also Head of Communication of the UT Austin Portugal Program.